三月 1, 2015
Challenge: A famous fast food chainstore would like to know how to increase the beverage consumption frequency.
- Beverage Diary: We’ve asked consumers to post a picture of their beverage and tell us when, who, what, why they select the particular beverage whenever they drink one.
- Store detective: respondents will go and visit the store they go most often, and let us know the touch points attract their attention.
- Idea Storm: through the “letter to the CEO” activity, encourage respondents to give their ideas on how to attract them to buy more beverage.
Results: Our clients obtained deeper insights in how people choose beverage compare to “recalled” memories collected from previous studies, and also found different pain points than they assumed.
Mystery shopper, beverage diary, immersion, deep dive